Marketing is a key component of the success of any business, no matter how big or small. The trick about marketing is that it evolves in the same way that business evolves. Traditional methods included gaining visibility through print media and sign boards, but this has changed and migrated into the digital era. The YouTube video offers tips for relevant marketing strategies to get your tech company noticed and people talking about your products.
Marketing in the Digital Age
Let’s look at a simple example; a portable toilet business. You own a porta potty rental in Waco and want to get the word out about your business and your services. Where and how do you start? The first step is identifying your target audience and where you might find them online.
For a business of this nature, your target audience will be anyone that hosts functions and events outdoors that may require portable toilets.
Examples include outdoor weddings, campsites, birthday parties, sports functions, retreats, or any event hosted in a remote area. So how do you source your audience online? Simple. You look for groups on social media sites like Facebook and Instagram that promote services for these events, and you post about your business on those sites. Additionally, you can start a website and write keyword content that attracts traffic to your site and converts visitors to clients.