When Ad Agencies Can Save You Money
In a recent study, it was found that companies are spending roughly 25% of their marketing budget specifically on digital marketing. This study looked at budgets from 2014. As digital marketing as grown even more since then, it stands to reason that the 25% is even higher now. Based on current trends, it is believed that by 2019, companies will be spending upwards of 75% of their marketing budget on digital marketing. Another study conducted with consumers revealed that 80% of consumers research a major purchase online prior to buying. Another 46% stated they rely on social media when making buying decisions. This further supports the need for companies to present a strong online presence in order to thrive in the current economy. For many business owners, digital marketing is…