Category: Content marketing

To understand the benefits of local search engine marketing, you first need to understand exactly what the term means. Content marketing refers to a strategic marketing technique that is used to draw in a target audience to increase profit. A form of content marketing called local search engine marketing (or local seo) allows you to promote your company to local customers and if done correctly can benefit your business immensely. How can local search engine marketing help my company? According to research, content marketing could show an increase in revenue up to 40% by making your services and information readily available to target audiences, in this case, local prospective customers. Actually, the search interest in Google's ?near me? is 34 times higher, just since 2011. Which means that since America…