The internet is one of the most powerful factors in determining the rise and fall of modern business. Across the globe, thousands of companies are founded every year; at the same time, thousands of companies become obsolete or fail and die out every year as well. In order to ensure success and longevity, businesses must adapt digital strategies to increase sales, attract consumers, and build up a digital empire. These are three steps businesses must take to ensure that they remain ahead in the digital marketplace.
Professional Web Design
Company webpages can take a myriad of forms depending on the intended function of a business’ digital presence. There are businesses that have no local client base, as they purely operate through e-commerce; there are companies that adapt a hybrid system that uses a brick-and-mortar store in conjunction with internet sales; and there are simply businesses that offer local products and services whom use the web to attract local consumers — deciding what your company is and what it is not is a crucial first step in effective web design. Ensuring that your website is intuitive, easy to navigate, optimized for speed, and compatible with mobile devices is reflective of a business’ web design team — today’s internet users are more particular than ever, as three out of four consumers will leave a web page that takes more than three seconds to load.
A company website is the jewel in the crown of a business’ digital empire; there are too many businesses that stop at this step. The internet is a vast resource full of potential opportunities to attract consumers and increase sales. Up to 70% of social media users in North America are connected to at least one business — by creating company profiles on blogs and social networking sites, businesses can keep consumers informed on the latest products and services, deals and offers, and information on the business itself. By creating a network of online pages, businesses can increase their digital real estate in a way that is akin to casting a larger net when fishing.
Search Engine Optimization
One of the most essential tools to navigate the net, a search engine ought to be used by businesses at every opportunity to direct traffic to their webpages. Rather than investing in annoying pay-per-click advertising, many businesses turn to local SEO to create compelling content that effectively attracts inbound leads. Unlike outbound lead generation which broadcasts to a large number of individuals who are not actively interested in a product, the inbound leads generated through a local SEO branding strategy uses organic search engine results to direct those interested in the goods and services offered by a your company to webpages that help to subtly influence consumer spending patterns. SEO services provide the most effective lead generation for digital marketers with many rating local SEO as up to three times more effective than social networking. Integrating local SEO strategies into a company’s current digital marketing approach can lead to an increase in high-quality lead generation which translates into sales; 34% of marketers state that SEO is a very effective lead generator. By partnering with an SEO firm, any company can increase their digital marketing potential and create a legion of loyal consumers to guarantee the success of their company for the years to come.