A good website reseller does not merely resell web design and development services. Sure, plenty of resellers do this and are pretty decent at it. But these resellers would be considered more mediocre or average than anything else, including strong. Largely, a strong reseller of website services today has four distinct qualities that make the enterprise stick out like a sore thumb, in the best possible way.
One, a strong website reseller understands the web market. The website reseller rarely must know every little detail of the web market or of the specifics of what the provider does. All the reseller really needs to know about are the services that its provider makes available to clients. But great resellers are wise to this and know that in order to compete better they must know more than other resellers. So they invest a little bit of time in understanding how it all functions so they can talk about it in a more educated manner with clients.
Two, a strong website reseller charges a minimal increased cost for services. Any website reseller gets into reselling because of the profits that could come from it. But smart ones know that to compete well for a stake in clients’ website and web development needs they must charge fair amounts for their services. They can charge whatever they like for these services, but the strong resellers make it just enough so that they earn a profit. Anything more than that and they lose their edge.
Three, a strong website reseller picks a strong reseller program. This program details specifics and is on the level, meaning white hat techniques are employed and not black hat ones, which are less legal and less ethical. The proof is normally in the pudding here as far as service offerings and results go, so it often is difficult to tell whether a website reseller has chosen an ethical company or not, but often the results speak volumes of the company’s integrity.
Four, a strong website reseller looks into other areas of reselling as well, like search engine optimization, or SEO, and social media. So a strong reseller today also would consider itself a strong SEO reseller or a strong social media reseller too. Reselling seo and social media services is pretty lucrative too, so smart resellers get that adding more services onto their current ones gives them more of an advantage.