Four Tips for Creating an Effective Digital Marketing Strategy

Digital marketing consultant

Are you creating a digital marketing strategy for you business? In our current communication-driven climate, finding the right digital marketing solutions to reach your target market is exponentially more effective than all of the flier canvasing, billboards, and mail marketing in the world. However, you need to use the right digital marketing services in order to get the maximum impact.


In order to get you started, here’s a quick guide to making the most of your digital marketing plan:


Four Tips for Creating an Effective Digital Marketing Strategy

  1. Create the goal of your digital marketing campaign before the strategy.

    Perhaps the focus of your digital marketing plan is to increase brand awareness. Perhaps you want to improve your leads. Perhaps you want to increase your conversion rate. Whatever the goal behind your digital marketing campaign is, let that be the guiding light that shapes your strategy.


    If you approach your campaign just wanting to do all the things, your campaign will not have any focus, and it’s unlikely that you’ll do any one thing successfully. When you sit down with your digital marketing strategist, tell them the single goal of your campaign, and make sure that every strategy you create aligns with supporting it.
  2. Create the right call-to-action.

    Your call-to-action is the bread and butter of your digital marketing efforts. The call-to-action is the button, image, or text that leads your viewer to take the step towards your goal. Perhaps your goal is to create leads. Your call-to-action might be to sign up for a newsletter. Perhaps it’s a “contact us to get started” button. Maybe it’s a request for a product demo. Since the call-to-action is the way that page views turns into real, paying customers, it should be your greatest priority.


    Make sure there is a call-to-action on every page of your website or other web presences. Make sure they stand out. Make sure they are engaging and irresistible. And — by all means — make sure that your call-to-action leads the viewer to a landing page that is organized and user-friendly. The call-to-action is of zero value if the landing page is confusing or doesn’t work.

  3. Focus on driving traffic where you want it.
    Obviously, the best website in the world serves no purpose if no one ever looks at it. Getting traffic to your website is an important part of meeting your digital marketing goals. Here are a few approaches:

      Create quality content. If your web strategy is just to be a digital billboard, users have very little reason to visit your site. Instead, create blog posts about your industry, press releases about your business, articles and news. Educating your target market will get them engaged in your business.


    • Use keyword optimization. Over 90% of online experiences begin with a search engine. In order to get your target market from Google to your website, consider the most effective keywords (that future customers will enter in the search bar) and make sure that those words are used in the content on your website. This strategy involves constant review and improvement, as keyword trends constantly fluctuate.

    • Make your website responsive. As of 2014, it is more likely that an online user will be coming to you from a phone than a computer. Your website needs to be user-friendly, no matter what device is being used to access it. If users visit your website and then abandon it because its cumbersome or awkward, you accomplish nothing.

    • Get active on social media. Using social media platforms like Facebook, Twitter, and Instagram give you a far greater reach of your target market than if you only rely on future customers to come to your website directly. Almost everyone is on one form of social media or another — perhaps future clients that don’t even know they need your product or service. However, when you use social media, you must use it effectively. If you only use your platform to spam your followers, you won’t have followers for long. On the other hand, if you use your social media presence to post interesting things about your industry and interact with your followers, you build customer loyalty, and increase your brand awareness by their followers.

Do you have any other suggestions for digital marketing strategies? Please share them below!