Online marketing is more than just a necessity for a business. It’s an art form. From lead generation tactics to using modern resources for digital marketing, the lines between technology and artistic prowess have never been more blurred. If you’re looking to push forward some exhibits and displays to bolster your business presence or simply could use some tips on generating leads, you’ll want to take a glance at the list below. Knowledge is power and nowhere is that more clear in an industry that grows more complicated by the day!
Revenue Goals
One of the most important factors in a successful digital marketing campaign is establishing feasible, short-term and long-term goals. Do you want to make a certain amount of money each month? How about reaching a certain amount of customers by the end of the year? Having something solid in mind will help immensely in giving you direction and helping you narrow down your resources to something you can use.
B2B Leads
Did you know nearly 74% of all B2B leads are not ready for sales? Time is money, after all, and nothing hurts more than wasted time. The biggest challenge for B2B marketers is generating high-quality leads, at over 60%, and can cause quite a bit of frustration month after month. Companies that excel at lead nurturing have been found to generate 50% more sales-ready leads at 30% lower costs — yes, you can actually save money and make money at the same time!
Customer Service
A good business should always put customer service ahead of nearly everything else. After all, no customers means no business! By the time 2020 rolls around customers will manage around 85% of their business relationships without talking to a human, which means you’ll have to find other ways of expressing your sincerity and reliability. Over 90% of customer experience decision makers say that a good experience is absolutely vital to their ongoing success, with 60% believing the necessity of a good customer service experience has actually risen over the past years.
Mobile Devices
Don’t cut off your customers unnecessarily! Mobile devices have been found to account for half of all paid search clicks, making them one of the most relevant devices for business since the home computer was innovated. Customizing your website to be mobile-friendly will go a long way in helping connect with customers always on the go, whether it’s a tablet they keep in their bag or their iPhone.
Search Engines
When over 90% of all online experiences begin with a search engine, you can imagine this will have an impact on how businesses reach out to customers. Over 70% of the links search users will click on are organic and another 80% of users will ignore paid ads entirely, so this is important to keep in mind when crafting your online marketing tactics. SEO leads have been found to have a 14% close rate, while outbound leads (such as direct mail or general print advertising) only have a 2% close rate.
Creating An Online Marketing Tactic
Time for a little refresher. Keeping your website and advertisements properly adapted for mobile devices will expand your customer base exponentially, while becoming more acquainted with the ins and outs of B2B leads can both make you money and save you money in the long haul. Customer service, of course, needs to always be sincere and search engines are often what makes or breaks an initial business impression. Now that you’re caught up on your online marketing tips, it’s time to give your business an overhaul to face the new year with confidence.