Most people consider t-shirts to be an affordable custom clothing item, partially made possible by sublimation heat presses and other technology that makes printing far simpler and cost-effective. However, not all t-shirts are designed to be a casual, affordable option. The world’s most expensive t-shirt, titled Superlative Luxury, is currently on the market for $400,000. While you might not be looking to make that much money off of a single t-shirt, there are a few tips and tricks you can use to make your custom clothing worth just a bit more, helping you draw in more profits.
Consider Fabric Quality
While cheaper fabrics might be more affordable for businesses just starting up, they eventually end up posing problems of their own. Customers aren’t willing to pay as much for fabrics that they can tell are of poor quality. Instead, look for comfortable, soft fabrics that might cost a bit more at the start. You’ll be able to increase your prices on the basis of quality, and will ultimately end up making back the money you spend and then some.
Use Your Own Presses
If you’re currently working with rented machinery or are outsourcing your printing, you’re likely losing money on the operational end of your business. Owning your own sublimation heat presses or other specialty heat presses allows you to speed up your process, while also paying less in the long-run to keep your business moving as smoothly as possible. You might even be able to expand into other types of products, especially if you look for a heat press machine for hats as well as shirts.
If you’ve only been offering simpler designs up until now, don’t be afraid to think outside the box a bit. The more colors you use and the more complicated you make your designs, the more you’ll be able to charge your customers for them. You may even want to consider offering custom heat transfers at a premium price for those interested.
These methods, and many others, can be helpful in increasing the value of your t-shirts to your end customer, boosting your profits overall. For more information on how to get the most value possible out of your shirts, contact Instagraph today.