Search engine optimization, more commonly known as SEO, is one of the most important aspects of marketing for any business. SEO is rated as the most effective lead generation tactic, with 34% of marketers calling it ?very effective.? In order to generate business in the digital world, search engine optimization strategies must be in mind from the very beginning and remain constant.
Understanding Search Engine Marketing
93% of online experiences begin with a search engine. Google is the most used and recognized search engine and owns 65-70% of the search engine market share. With 27 million pieces of online content shared each day it can be difficult for businesses, small and large, to increase visibility with seo on their own. For this, seo marketing companies are brought in to help and become a vital part of the marketing budget. These firms not only implement search engine optimization strategies but also digital marketing strategies such as social media marketing. They work to create quality content and spotlight such content across multiple channels or where customers may be searching for their products or services. This means prospecting with email marketing, articles and blogs on the company website and even mobile.
Content is Key
According to a study done by Pew Internet, 58% of people have researched a service or product online. This is exactly where the benefits of seo and quality content thrive. 92% of marketers say that content creation is either “somewhat” or “very” effective when it comes to SEO. Over three quarters of marketers who have strategic SEO campaigns in place use content creation as part of those campaigns.
Always Think Mobile
Cell phones have the capability to be used for more than calling and texting. Consumers are more likely to search for a product or service from their phone first, rather than a computer. Page hits to online directories and other local resources from non-PC devices more than quadrupled in 2012. 51% of consumers are more likely to purchase from a mobile optimized site. Seo service companies recognize this and use that to an advantage. They develop strategies to make sure the client is one of the top results a consumer finds when searching.
Seo service involves analyzing the way the internet is used today, understanding the the message the client is trying to get out and keeping the client relevant. With these things in mind, any business has potential for digital success.