Using Printed Materials to Promote Your Business the Old Fashioned Way

Apple digital graphics

In this digital age, it may seem like emphasis on printable materials is becoming less and less important. However, 76% of small business say that their ideal marketing strategy encompasses a combination of both print and digital communication.

Indeed, with the heavy volume of information flooding the internet these days, it may be that retro physical materials from a print company could be much more memorable for consumers. Indeed, 84% of Americans retain a company’s name when they receive promotional gifts with the company’s logo on it.

When advertising, it is important to maintain a holistic approach and get at it from all sides. This includes printed materials. here are some ideas for creative ways to get the attention of potential customers with printable materials:

Business Cards
Daily, there are about 27,397,260 business cards printed. That’s a lot of cards to compete against, but by getting creative yours can stand out from them all. Make sure to make personal connections when giving them out — that will help people remember you and put a face to the card. And don’t be afraid to think out of the box when designing your cards — if you own a consignment shop, get printed cards shaped like a dress, or if your a personal trainer have a quick diagram of a simple rep on the back of your card.

Yes, the tried and true promotional material — calendars. Revamp this classic ad method by commissioning artists to make it a memorable and beautiful calendar, peppering each month with subtle advertising. Don’t be afraid that it won’t be effective — give it out at the end of the year and expect a return in the next couple of months. On average, it was found that consumers kept their promotional calendars for all 12 months of the year. Custom printed items really extend a personal touch.

The main reason you should go to a print company is for assistance with signage — after all, outdoor signage costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements. It will draw people into your business and increase the chance that they will remember you. Choose wide format and design a catchy logo before you submit your plan to a printing company.

Remember to continue your online and digital marketing campaigns, but don’t neglect the old fashioned stuff either!
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