How Can an Advertising Agency Get Into the Minds of Their Customers?
Advertising has changed a lot in the last 50 years, but the basic idea and goal remains unchanged. If anything, advertising firms have gotten even more creative and resourceful and have learned to incorporate art more and more into their campaigns. The fact that ad agencies are mostly digitally based is perhaps the largest adjustment that the industry has had to make, and it is true that there are many adjustments that are quite unique to the advertising world. At it's essence though, it is irrefutable that getting into a clients head is the key to good advertising. Surprisingly, not enough advertising agencies invest a lot of time into really immersing themselves in their customers. Here is some advice for how exactly to do that: Walk a Mile Asked to…