Step Number One of Brand Marketing is in the Art
Brand marketing starts with a gifted logo designer who can create an image that immediately becomes associated with a business or product. They teach marketing and advertising students in college that consumers traditionally know a brand by its logo and associate it with the name of the company on instinct. A logo designer can help accomplish the objective at hand by using their artistic freedom and designing an image that has an emotional connection to that product or company. Today marketing and advertising professionals are more hands on, serving as logo designers amongst many other areas. The reason for this is to create a full service, one stop shop for advertising and marketing services. The idea of simply finding a logo designer is an old way of thinking because of…