Opinion Marketing Helps Marketers Determine Possible Purchase Trends

Customizeable extraction, Name matching software
Every. Single. Thing. You. Post. In a time when schools administrators, counselors, and teachers talk to students about thinking before they post anything on social media, it may come as a surprise that it is often the parents, not the kids, who are wearing their heart on their digital sleeve. From posting political memes to tracking progress on a St. Patty's Day bar crawl, adults are often more likely to post their opinions and their locations. For while it seems like the novelty of constant posting seems to be of less interest to teens, many adults are obsessed. It should come as no surprise then that there is an entire industry built around mining this digital data. From opinion mining to smart geotagging, marketing teams can help their clients find…
Read More

4 Tips and Tricks for Dealing with Unstructured Data

Customizeable extraction, Geotagging, Smart geotagging
There are a lot of reasons companies need to be more careful with their data. Unstructered data can do a lot of damage to a business's bottom line. There are times when the damage that is done is obvious but there are many more times when the problems are less easy to spot. If your company lost out on a contract, was it because the winner was better or because you data was leaked? It is not always that easy to know. The reasons for the inability to recognize these problems for what they are are varied. People in your organization may not want to admit that their actions led to the loss of sensitive information about your business plans or your customers or clients. When you have unstructured data,…
Read More