Opinion Marketing Helps Marketers Determine Possible Purchase Trends
Every. Single. Thing. You. Post. In a time when schools administrators, counselors, and teachers talk to students about thinking before they post anything on social media, it may come as a surprise that it is often the parents, not the kids, who are wearing their heart on their digital sleeve. From posting political memes to tracking progress on a St. Patty's Day bar crawl, adults are often more likely to post their opinions and their locations. For while it seems like the novelty of constant posting seems to be of less interest to teens, many adults are obsessed. It should come as no surprise then that there is an entire industry built around mining this digital data. From opinion mining to smart geotagging, marketing teams can help their clients find…