What Demographic Reporting Tools Can Do for Business

Demographic reporting, Geospatial information system
It is well known that the rise of the Internet and devices such as laptops, smart phones, and tablets are transforming the industrialized world, but what may not be as well known is that these devices and their creators also care about the physical location of everything involved. What is location intelligence or geospatial data, and how can businesses and firms use all that data coming from electronic devices that people carry around? Location intelligence is very useful for marketing and other businesses, and demographic reporting tools are what make this possible. When demographic reporting tools and their data are analyzed by enough experts, a clear picture can be drawn about the location and movements of these electronic device owners. How can demographic reporting tools get this job done? Geospatial…
Read More

All About Big Data and How Business Are Using It

Demographic reporting, Location intelligence companies, What is location intelligence
Every business today has a similar problem: how to deal with the vast amounts of available information it is now so easy to get. Demographic reporting, geospatial analysis, and location intelligence in general all allow for a business to know far more about their customer base than could ever have been dreamed of just a few short years ago. Why is So Much Information Available? Not only are governments, surveys, and traditional demographic reporting methods continuing to contribute information about the people of America, but brand new demographic reporting methods have been invented an intentionally employed. Some of this development was even unintentional. The GPS satellite was conceived as a way to pinpoint a location on Earth, but not as a way to track people. The prevalence of smartphones and…
Read More