All About Big Data and How Business Are Using It

Demographic reporting, Location intelligence companies, What is location intelligence
Every business today has a similar problem: how to deal with the vast amounts of available information it is now so easy to get. Demographic reporting, geospatial analysis, and location intelligence in general all allow for a business to know far more about their customer base than could ever have been dreamed of just a few short years ago. Why is So Much Information Available? Not only are governments, surveys, and traditional demographic reporting methods continuing to contribute information about the people of America, but brand new demographic reporting methods have been invented an intentionally employed. Some of this development was even unintentional. The GPS satellite was conceived as a way to pinpoint a location on Earth, but not as a way to track people. The prevalence of smartphones and…
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