21Mar 2018 by Computer Crash

All About Big Data and How Business Are Using It

Demographic reporting, Location intelligence companies, What is location intelligence
Every business today has a similar problem: how to deal with the vast amounts of available information it is now so easy to get. Demographic reporting, geospatial analysis, and location intelligence in general all allow for a business to know far more about their customer base than could ever have been dreamed of just a few short years ago. Why is So Much Information Available? Not only are governments, surveys, and traditional demographic reporting methods continuing to contribute information about the people of America, but brand new demographic reporting methods have been invented an intentionally employed. Some of this development was even unintentional. The GPS satellite was conceived as a way to pinpoint a location on Earth, but not as a way to track people. The prevalence of smartphones and…
Read More
18Mar 2018 by Computer Crash

Opinion Marketing Helps Marketers Determine Possible Purchase Trends

Customizeable extraction, Name matching software
Every. Single. Thing. You. Post. In a time when schools administrators, counselors, and teachers talk to students about thinking before they post anything on social media, it may come as a surprise that it is often the parents, not the kids, who are wearing their heart on their digital sleeve. From posting political memes to tracking progress on a St. Patty's Day bar crawl, adults are often more likely to post their opinions and their locations. For while it seems like the novelty of constant posting seems to be of less interest to teens, many adults are obsessed. It should come as no surprise then that there is an entire industry built around mining this digital data. From opinion mining to smart geotagging, marketing teams can help their clients find…
Read More